What part does entertainment play in the history of journalism down to the present day?
Entertainment has been an ever-growing force in the journalism industry. Since the mass communications boom of the 19th century the developing focus of newspapers was attract readers. As the journalism industry grew this was the major focus entertainment in journalism is more prominent in papers today than ever before. The 21st century has been the dawn of the cult of celebrity, the columnists, provocative news and the home and lifestyle pages. The aim to entertain plays a big part in the selling of papers or the watching of news due to the fact that the more entertaining, the larger the number of viewers or buyers of the paper as people want to read things and watch things that can relate and interest them as well as absorb the local, national and international news of the day.
As newspapers grew in size they were confronted by the problem of filling the space and by the end of the 19th century they could be used for news and information, record, advertising, entertainment, gossip and comment (Kevin Williams 1998). The 19th century due to technological advances of the printing press, led to quickly printable and efficient papers, this meant that news was being presented in a more modern and eye catching way but it was expensive. People were not willing to purchase a paper filled with information that the majority of people could not relate to. Journalism was soon to become an industry for the masses, it was not merely about presented news it was now a need for money making in order to fund the mass printing. It certainly worked the “popular” approach to reporting the news sold a high number of newspapers through “connecting” with the ordinary person and became established as part of the professional rationale of journalism hence making it a dominant role that is still present today (Jackie Harrsion 2006).
The world wars helped develop the entertainment aspects of journalism. It went through many changes in the heat of war. At the start the wireless broadcasted news, news and more news. These first months of war all normal programmes had gone and were replaced with repetitive bulletins. Basil Dean, who ran the entertainment national service association (ENSA), the organisation responsible for the entertainment of the troops wrote; “ public anxiety was not lessened by the forces gaiety of variety artists whose personal jokes and excessive use of each other’s Christian names-syndicated familiarity- savoured of self-advancement and was out of key with the national mood” (James Curran and Jean Seaton 1997). However public opinion tolls disagreed with this, as 35% of the public were dissatisfied with the BBC with a further 10% who switched off all together (James Curran and Jean Seaton 1997). 1939 was the turning point of the realisation that entertainment was a much-needed ingredient to keep the media industry cooking away. By 1945 programmes on the wireless such as ITMA, Hi Gang, and Worker’s playtime brought back humour and entertainment to the population. Humour became part of a protective self image in the midst of the air attacks and the possible invasion by the Germans. People did not want to be wearied with more tales of woe or to be consistently reminded of their dire situation. People power demanded entertainment and entertainment is what they got.
Since then entertainment in the media has grown and grown, the invention of the computer in the early 90’s has meant that the means of mass communicating has been made more accessible leading to the necessity of good entertainment for readers otherwise mass sales would be unlikely. Entertainment is like a huge umbrella for all its specific factors. The first objective of the media has always been to attract an audience. Hence press and broadcasting have sought to provide instantly appreciable material of entertainment for the masses (James Curran and Jean Seaton 1997). There are many arguments as to whether entertainment is a good thing, as it begs the question as to whether it is of social or political importance on the other hand it may ponder whether entertainment is a device used to sway the masses to a particular mindset. The universally accepted opinion is however that entertainment is important as a means of communication to the populous and that it does infact have a lot of political consequences (James Curran and Jean Seaton 1997). Gitlin has argued that entertainment “provides a legitimation of depoliticised forms of deviance, usually ethnic or sexual, and a delegitimation of the dangerous, the out of bounds, the violent”. This quote underpins the issue of the use of entertainment in the media the need for viewers and readers is now more than ever a catalyst for journalists to go further than ever before to get the story that will catch the audiences imagination. Barriers no seem to have been knocked down in the war for the most outrageous and weird stories. Controversy seems to be the key to success. Nothing reiterates this more than the rise of the tabloid newspaper.
The final report of the royal press commission of (1974-77) stated; “newspapers and periodicals serve society in diverse ways. They inform their readers about the world and interpret it to them. They act as both watchdogs for citizens, by scrutinising concentrations of power, and as a means of communication among groups within the community, thus promoting social cohesion and social change. Of course, the press seeks to entertain as well as to instruct and we do not dismiss this aim as trivia, but it is the performance of serious functions which justifies the high importance which democracies attach to a free press” (royal commission 1977 p.8). This report was brought about thanks to the increasing unrest about the failing democratic values of the press (David Berry 2000). Broadsheet papers who represented the true British journalistic qualities were totally dismayed by this apparent change in favour but the fact was that the public was not interest in solid news tabloids offered the public what they wanted and that was informal, relatable variety in their papers which offered them news as well as entertainment. This has often been seen as a “dumbing down” of the media, which leads to the next matter whether the search for entertainment has gone too far.
The problem now could be seen as this development of entertainment has led to and untameable beast that no matter how much murder, gossip or scandal will ever be enough to satisfy its hunger? “Get me a murder a day!” Northcliffe’s infamous motto of 1896 is still relevant in today’s media. Each tabloid paper is always full of scandal or horrific crimes and vivid images in the hunt for readers. Not only do scandalous stories seep over the pages but there are also factors that have arose that can arguably not quantify as news at all but merely a means to get more popular. The cult of celebrity is a phenomenon that has infiltrated journalism in this modern age of glossy magazines such as heat, ok or now. People seem to be more interested in what the latest columnist can reveal on the latest celebrity. This was the rise of “yuck journalism” (Brian McNair 1994) the aim to shock and please is most commonly represented in the form of the page 3 model. From the outset the leading market group the mirror company decided that sex was going to be their major selling point for their papers. The 70’s brought the era of “bonk journalism” the mirror the sun and the star down graded their content to upgrade the amount of customers. Now the page 3 girl is a dominant feature still in the papers. They may not have any relevance to what is happening but further fuels more debates to whether the strive to entertain has gone too far. The main constituent of bonk journalism was, as the phrase suggests, a focus on sex, preferably with a hint of scandal and involving celebrities. These could be of the majority variety, such as members of the royal family or the lesser stars of the music and media industries (Brian McNair 1994). This use of shock tactics is arguably to risk the undermining the essence of true journalism, due to the fact that a high percentage of the newspapers content focuses on fashion, scandal and sex. This sensationalism may question media ethics but it sells product.
For journalists the question of ethics is often brought into the need to get entertainment news, for example the mirror groups phone tapping of government officials is a prime example of lengths that journalists feel they must go to in order to get the sensational front page story. But no matter how people may argue scandal sells and the journalist must decide what they are prepared to do to satisfy the publics insatiable hunger for scandal. The public are the main reason why entertainment news is now so powerful. Hard hitting news is often harsh and serious people in their spare time do not want to read about all the awful things that have happened they want to read something that they can relate to without the seriousness. Entertainment news offers a surreal reality that informs and entertains an audience about the weird and wonderful in the world.
In conclusion journalism has been an industry that is always fighting, whether that be fighting the establishment, ratings, sales or for viewers. Like in many ways journalism is constantly morphing and evolving into new forms. Entertainment has always been a extremely a prominent factor in journalism but now in the 21st century with the impulsive and obsessive infatuation with the surreal reality of celebrity entertainment is a necessity in media now and without it sales would drop. Entertainment in the past acted as a tool to attract more audience this is still true for today the difference being that today’s thirst for entertainment news has led to a boom in magazines, celebrity based programmes, reality TV and opinion pages people now see entertainment news is a must for the masses it is part of the news now and will continue to be so. Mass communication has never been easier technological advances have meant that it is easier to obtain information from around the world with internet, satellite, computers and digital television entertainment news is an unstoppable force that is here to stay. Entertainment is now a hugely successful business unlike in the 19th century entertainment news is no longer there to fill in spaces where there were no more hard hitting stories now sensationalist news makes the front page each and every day all year round.
References:
Williams, K. (1998) Get me a murder a day! A history of mass communication in Britain, London; Arnold.
Harrison J (2006) News, Abingdon, Routledge
Berry D, (2000) ethics and media culture practices and representations, oxford, Reed Educational and professional publishing
McNair B, (1994) news and journalism in the UK, London, Routledge
James Curran and Jean Seaton,(1997), power without responsibility, the press and broadcasting in Britain, London, Routledge
Charles T Meadow, ink in bits, (1998) Kent, jewels in ashes.